Here are the tools you'll find in your download: 


Chapter 7

  • Example Needs, Target Market, Solutions, and Centers of Influence

A template to help you define your new frame by thinking about the different target groups advisors can work with, along with their associated needs, solutions, and centers of influence.

  • Brainstorming the New Frame
    A step-by-step guide for defining your new frame, including a list of more than 70 power words and a variety of power phrases.
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