Here are the tools you'll find in your download:
Chapter 7
- Example Needs, Target Market, Solutions, and Centers of Influence
A template to help you define your new frame by thinking about the different target groups advisors can work with, along with their associated needs, solutions, and centers of influence.
- Brainstorming the New Frame
A step-by-step guide for defining your new frame, including a list of more than 70 power words and a variety of power phrases.
